SESSION 01: 10:00 – 11:45 (GMT+2 - CENTRAL EUROPEAN TIME)
SESSION CHAIR: HUNGARA, A.P.
DISCUSSANT: REIGAS, V
1. PRE-DECISIONAL COGNITIVE DISSONANCE SHAPING CONSUMER BEHAVIOUR WITHIN GENERATION Z: PRELIMINARY
EVIDENCE, Vellore-Nagarajan, Durga; Priporas, Constantinos-Vasilios; McPherson, Mark
Presenter(s): Vellore-Nagarajan, D. (30_08) (UK – GMT +1)
2. THE IMPACT OF SPONSORSHIP ON ELECTRONIC AND TRADITIONAL WORD OF MOUTH COMMUNICATION, Koronios, K., Ntasis,
L., Dimitropoulos, P., Thrassou, A., Douvis, J.
Presenter(s): Koronios, K., Thrassou, A., (30_05) (GR – GMT +3)
3. THE INFLUENCE OF STORE ATMOSPHERE ON CUSTOMER ENGAGEMENT IN LUXURY RETAIL, Ni Zeng.
Presenter(s): Ni Zeng (30_03) (UK – GMT +1)
4. CORPORATE SOCIAL PERFORMANCE AND SURVIVORSHIP ON THE EUROPEAN HOTEL INDUSTRY: THE PANDEMIC EFFECT,
Dimitropoulos, P., Koronios, K., Ntasis, L.
Presenter(s): Koronios, K. (08_04) (Greece – GMT +3)
SESSION CHAIR: LEONI, L.
DISCUSSANT: BALLERINI, J.
1. THE IMPACT OF LEADERSHIP STYLES ON STRATEGIC FLEXIBILITY: A STRUCTURAL MODEL ANALYSIS, Kafetzopoulos, D.,
Skalkos, D.s.
Presenter(s): Kafetzopoulos, D. (44_02) (Greece – GMT +3)
2. FIRMS’ SRATEGIES AND CLUSTER DYNAMICS? Ostapenko, S., Africano, A., Meneses, R.
Presenter(s): Ostapenko, S. (44_01) (Portugal – GMT +1)
3. ONLINE CHANNEL MANAGEMENT FROM MANUFACTURERS’ PERSPECTIVE: ONGOING DEBATES AND RESEARCH AGENDA,
Ballerini J., Bresciani, S., Goria, M.
Presenter(s): Ballerini, J. (44_06) (Italy – GMT +2)
4. SUSTAINABLE BUSINESS MODEL INNOVATION. A PROCESS PERSPECTIVE, Kaufmann, H.R.
Presenter(s): Kaufmann, H.R. (44_05) (Germany – GMT +2)
SESSION CHAIR: AFXENTIOU, G.
DISCUSSANT: FIORINI, N.
1. CAN DIGITALIZATION BOOST COMPANY’S PERFORMANCES? AN OVERVIEW ON ITALIAN LISTED COMPANIES, Broccardo, L., Truant, E., Dana, L.P..
Presenter(s): Broccardo, L. (46_02) (Italy -GMT + 2)
2. THE COMPETITIVE EDGE OF SMART CITIES: THE IMPACT OF THE TECHNOLOGICAL ADVANCEMENTS ON THE SMART CITY COMPETITIVENESS IN THE KNOWLEDGE FLOW AND THE HIGH-TECH COMPANIES’ DEVELOPMENT, Marchesani, F., Masciarelli, F., Bikfalvi, A.
Presenter(s): Marchesani, F. (46_01) (Portugal -GMT + 2)
3. MEDIA PRESENTATION OF DISTANCE LEARNING USING THE EXAMPLE OF THE REPUBLIC OF CROATIA IN 2020 AND 2021, Kalajžić, V., Ražnjević Zdrilić, M., Miočić, B.
Presenter(s): Kalajžić, V. (01_07) (Croatia – GMT +3)
4. HOW VIRTUAL AND AUGMENTED REALITY COMPANIES DEVELOP ESG DYNAMICS: EMPIRICAL STUDY, Lazareva, A., Belyaeva, Z.
Presenter(s): Lazareva, A., Belyaeva, Z. (26_05) (Russia – GMT +3)
5. DIGITAL SKILLS IN THE NEW NORMAL WORLD: EMPIRICAL STUDY OF EMPLOYABILITY TRENDS-2025, Lazareva, A., Belyaeva, Z.
Presenter(s): Lazareva, A., Belyaeva, Z. (11_09) (Russia – GMT +3)
SESSION CHAIR: SCHINZEL, U.
DISCUSSANT: VONA, S.
1. THE LEGALITY OF ‘LOCKDOWN REGULATIONS” DURING THE COVID-19 PANDEMIC: ARE THEY FAIR AND JUSTIFIABLE?, Van der
Bank, C., Van der Bank, M.
Presenter(s): Van der Bank, C., Van der Bank, M. (51_07) (South Africa – GMT +2)
2. ANOMALY DETECTION PREDICTION-BASED USING FORECASTS COMBINATIONS WITH APPLICATION TO PANIC BUYING DUE
TO COVID-19 IN ITALY, Drago, C.
Presenter(s): Drago, C. (23_08) (Italy – GMT +2)
3. GLOBAL OCEAN GOVERNANCE (GOG), Maniatis, A.
Presenter(s): Maniatis, A. (38_02) (Greece – GMT +3)
4. FASHION INDUSTRY AND REGULATION, Maniatis, A.
Presenter(s): Maniatis, A. (25_04) (Greece – GMT +3)
SESSION CHAIR: BASILE, G.
DISCUSSANT: GONCALVES, J.
1. THE IMPACT OF INTERNAL VS. EXTERNAL CSR ACTIONS ON FIRM’S FINANCIAL PERFORMANCE IN THE LUXURY SECTOR, Gordano, S., Chiaudano, V.
Presenter(s): Gordano, S. (08_01) (Italy – GMT +2)
2. CIRCULAR BUSINESS MODELS AND THEIR SYSTEMIC IMPLICATIONS: THE “TOO GOOD TO GO” CASE STUDY, De Bernardi, P., Forliano, C., Gnoffo, S., Bertello, A., Vazquez, D.
Presenter(s): Forliano, C. (51_01) (Italy – GMT +2)
3. CONSUMER EMOTIONAL RESPONSES TO CORPORATE SOCIAL IRRESPONSIBILITY: THE ROLE OF CONSUMER-BRAND RELATIONSHIP, Li, L., Tsai, H-J,S., Vazquez, D.
Presenter(s): Li, L. (08_05) (UK – GMT +1)
4. A NEW PARADIGM OF SENSORY MARKETING FOR THOSE IN NEED: EXPLORING NGOS AND VIRALITY DURING AND POST COVID-19 CRISIS, Avgeropoulou, A., Melanthiou, Y.
Presenter(s): Avgeropoulou, A., Melanthiou, Y. (30_32) (Cyprus – GMT +3)
SESSION CHAIR: IAIA, L
DISCUSSANT: PEROTTI, F.A.
1. THE ROLE OF SOCIAL MEDIA IN CITY BRANDING, Rojíková, D., Vaňová, A., Vitálišová, K., Borseková, K.
Presenter(s): Rojíková, D. (06_01) (Slovakia – GMT +2)
2. CORPORATE SOCIAL RESPONSIBILITY AND COST OF CAPITAL: AN UNDERRATED RELATIONSHIP, Salvi, A., Battisti, E., Nirino, N., Christofi, M.
Presenter(s): Battisti, E., Nirino, N. (08_09) (Italy – GMT +2)
3. DO SOCIAL MEDIA ENGAGE STAKEHOLDERS THROUGH SDGS COMMUNICATION? SOME PRELIMINARY RESULTS FROM A CROSS-COUNTRY ANALYSIS, Mehmood, A., Hajdini, J., Iaia, L., De Luca, F., Vrontis, D..
Presenter(s): Mehmood, A., Hajdini, J., Iaia, L. (08_08) (Italy – GMT +2)
4. THE DIFFERENT PERCEPTIONS OF THE COUNTRY-OF-ORIGIN EFFECT OF PORTUGAL, Damásio, L., Meneses, R.
Presenter(s): Meneses, R. (08_08) (Italy – GMT +2)
5. DIGITAL INNOVATION THROUGH NETWORKING AMONG AGRO-FOOD SMES: THE ROLE OF R&D PROJECTS, Silvestri, R., Ingrao, C., Fiore, M.
Presenter(s): Silvestri, R., Fiore, M. (Italy -GMT + 2)
SESSION 02: 12:00 – 13:30 (GMT+2 - CENTRAL EUROPEAN TIME)
SESSION CHAIR: CHIOTERIS, S.
DISCUSSANT: Aggelopoulos, S
1. CAUSE RELATED MARKETING IN PERIODS OF UNPRECEDENTED DISASTERS, Demetriou, M.
Presenter(s): Demetriou, M. (08_06) (Cyprus – GMT +3)
2. INCORPORATION OF TECHNOLOGY TO ENHANCE LUXURY FASHION E-COMMERCE: A CASE STUDY OF PAKISTAN, Idrees, S., Vignali, G., Gill, S.
Presenter(s): Idrees, S. (51_01) (UK – GMT +1)
3. STAKEHOLDERS ENGAGEMENT THROUGH SOCIAL MEDIA: EXPERIENCES OF EUROPEAN COMPANIES, Iazzi, A., Fait, M., Maizza, A., Ligorio, L.
Presenter(s): Iazzi, A. (08_07) (Italy – GMT +2)
4. THE IMPACT OF VISUAL EWOM ON TOURISTS’ INFORMATION SEARCHES, Papasolomou, I., Sapuric, S., Melanthiou, Y., Kfoury, J.
Presenter(s): Papasolomou, I., Melanthiou, Y., Kfoury, J. (30_25) (Cyprus – GMT +3)
SESSION CHAIR: KORONIOS, K.
DISCUSSANT: HAJDINI, J.
1. THE EFFECTS OF ENDORSER TYPES ON PSYCHOLOGICAL DISTANCE AND VALUE PERCEPTIONS OF LUXURY FASHION
BRANDS, Jiang, L., Vignali, G., Doyle, S.
Presenter(s): Jiang, L. (30_02) (UK – GMT +1)
2. HOW TO USE SENSORY MARKETING TO IMPROVE COSMETICS ONLINE SHOPPING EXPERIENCE, Shang, E.
Presenter(s): Shang, E. (30_18) (UK – GMT +1)
3. GENUINE OR COUNTERFEIT? A STUDY ABOUT CONSUMER’S ATTITUDES TOWARDS COUNTERFEITING AND THEIR
INTENTIONS TO BUY FASHION ACCESSORIES, Rodrigues, P., Sousa, A., Rocha, J.
Presenter(s): , Rodrigues, P., Sousa, A. (30_16) (Portugal – GMT +1)
4. SEGMENTING CONSUMERS BASED ON REASONS FOR PURCHASING LOCAL TRADITIONAL FOOD PRODUCTS, Mamalis, S.,
Kamenidou, I., Pavlidis, S., Bara, E.Z.
Presenter(s): Mamalis, S. (30_23) (Greece – GMT +3)
SESSION CHAIR: KAUFMANN, H.R.
DISCUSSANT: OSTAPENKO, S.
1. CHANGES IN RUSSIAN GENERATING COMPANIES BUSINESS MODELS UNDER ACCELERATED DIGITAL TRANSFORMATION,
Gorgisheli, M., Volkova, I.
Presenter(s): Gorgisheli, M. (44_05_ΑΒ) (Russia – GMT +3)
2. FROM ENTREPRENEURIAL ORIENTATION TO EXPORT PERFORMANCE: THE MEDIATING EFFECT OF ORGANIZATIONAL AND TECHNOLOGICAL RESOURCES AND DYNAMIC CAPABILITIES, Monteiro, A.P., Rua, O.L.
Presenter(s): Rua, O.L. (44_05_FP) (Portugal – GMT +1)
3. BIG DATA AND BUSINESS DECISIONS: AN EXPLORATIVE STUDY OF THE RESOURCES DEPENDENCE IN THE APPLICATION OF BIG DATA IN DECISION-MAKING PROCESSES, Vona, S., Di Berardino, D.
Presenter(s): Vona, S. (44_08) (Italy – GMT +2)
4. A VALUE-BASED CLUB-PERSPECTIVE STAKEHOLDER ANALYSIS OF THE FOOTBALL INDUSTRY OF CYPRUS, Yiapanas, G.,
Thrassou, A., Kartakoullis, N., Vrontis, D.
Presenter(s): Yiapanas, G., Thrassou, A. (44_08) (Cyprus – GMT +3)
SESSION CHAIR: BRITZELMAIER, B.
DISCUSSANT: MANIATIS, A.
1. DIGITAL TRANSFORMATION AND MANAGEMENT CONTROL – AN ANALYSIS OF THE RECIPROCAL RELATIONSHIP, Kraus, P., Schlegel, D.
Presenter(s): Kraus, P. (18_01) (Germany -GMT + 2)
2. THE ROLE OF DIGITALIZATION IN RURAL AREAS’ RESILIENCE TO COVID-19: LIVERUR CASE STUDY, Costa, E., Mazaj, J., Impastato, C.
Presenter(s): Costa, E. (04_01) (Italy -GMT + 2)
3. BLOCKCHAIN TECHNOLOGY AS A MECHANISM OF TRANSPARENCY AND ACCOUNTABILITY, Gonçalves, J.
Presenter(s): Gonçalves, J. (51_09) (Italy -GMT + 2)
4. THE IMPACT OF NEW TECHNOLOGIES ON THE CRUISE TRAVELERS EXPERIENCE: A LITERATURE REVIEW, Gonzáles Santiago, M.S.
Presenter(s): Gonzáles Santiago, M.S. (51_09) (Portugal -GMT + 1)
SESSION CHAIR: SALVATORE, F.P.
DISCUSSANT: BROCCARDO, L.
1. FACTORS AFFECTING MAINLAND CHINESE (HOME PLACE) UNIVERSITY STUDENTS’ INTENTION TO STAY IN HONG KONG
(HOST PLACE): PERSPECTIVE FROM SOCIAL CAPITAL THEORY, Wut, T.M., Xu, B., Sum, C., Lau, J.
Presenter(s): Wut, T.M. (51_06) (Honk Kong – GMT – 4)
2. A CONJOINT ANALYSIS OF UNIVERSITY CHOICE, Wut, T.M.
Presenter(s): Wut, T.M. (41_01) (Honk Kong – GMT – 4)
3. TEACHING STRATEGIES FOR A MIXTURE OF ONLINE AND FACE-TO-FACE STUDENTS, Wut, T.M., Xu, B., Wong, A.
Presenter(s): Wut, T.M. (29_02) (Honk Kong – GMT – 4)
4. FACTORS INFLUENCING STUDENTS’ SATISFACTION LEVELS IN DISTANCE LEARNING CONDITIONS, Nicolaidou, M., Fotiadis, T., Folinas, D., Vasileiou, K.
Presenter(s): Folinas, D. (29_04) (Greece – GMT +3)
SESSION CHAIR: PEROTTI, F.A.
DISCUSSANT: GORDANO, S.
1. CONTEXTUAL EFFECT OF ONLINE SECONDHAND SHOPPERS’ LOYALTY: A VENDOR COMPARISON, Vila-Brunet, N., Llach, J.
Presenter(s): Vila-Brunet, N., Llach, J. (30_28) (Spain – GMT +2)
2. GREEN PURCHASE BEHAVIOR: A SYSTEMATIC REVIEW, Nascimento, J., Loureiro, S.M.C.
Presenter(s): Nascimento, J. (30_14) (Portugal – GMT +1)
3. #GOVEGAN: UNDERSTANDING VALUE CO-CREATION AND CONSUMER ENGAGEMENT IN ONLINE CONSUMPTION COMMUNITIES, Hungara, A.P., Nobre, H..
Presenter(s): Hungara, A.P. (30_07) (Portugal – GMT +1)
4. A STUDY ON FOMSUMER’S POST PURCHASE RESPONSE, Morsi, N., Sá, E., Silva, J.
Presenter(s): Morsi, N. (30_22) (Egypt – GMT +2)
SESSION CHAIR: FIORE, M.
DISCUSSANT: MEHMOOD, A.
1. ARE FARMER’S MARKET CONSUMERS WILLING TO PAY A PREMIUM PRICE FOR LOCAL FOODS DELIVERED WITH E-VEHICLES?, Concialdi, P., Crescimanno, M., Galati, A.
Presenter(s): Galati, A. (20_02) (Italy – GMT +2)
2. LOVE AND LIES IN CORONAVIRUS TIMES, Schinzel, U.
Presenter(s): Schinzel, U. (30_26) (Luxemburg – GMT +2)
3. CROSS-CULTURAL MARKET SEGMENTATION SCALE. TOWARDS A HIGH- AND LOW-CONTEXT CULTURE SCALE, Friedman, E., Vescovi, T., Weiss-Sidi, M.
Presenter(s): Vescovi, T. (01_03) (Israel – GMT +3)
4. ANTHROPOMORPHISM RESEARCH IN MARKETING: A SYSTEMATIC LITERATURE REVIEW, Trichina, E., Vrontis, D., Christofi, M.
Presenter(s): Trichina, E. (30_29) (Cyprus – GMT +3)
13:45 – 14:15 - Conference Inauguration, Welcoming addresses (Prof. Demetris Vrontis and Prof. Yaakov Weber, Presidents – EMRBI)
KEYNOTE SPEECH: 13:45 – 15:30
Prof. Filomena Maggino,
Prof.ssa Maggino is a Professor of Social Statistics at the Sapienza University of Rome and Coordinator of the Department for Integral Wellbeing, Pontificia Academia Mariana Internationalis. She was appointed as an Officer of the Order “Merit of the Italian Republic”, decree of the President of the Republic, on the proposal of the President of the Council of Ministers. She was also appointed as an Advisor to the Italian Prime Minister G. Conte (2018-2021), on Statistics, Well-being, Quality of Life and Sustainable Development issues and as the President of “Control Room Benessere Italia”, Italian Presidency of the Council of Ministers (2019-21). She is the President and co-founder of the Italian Association for Quality-of-Life Studies (AIQUAV). She is a Member of ad-hoc national and international committees: i.e. Expert Group on Quality of life (Eurostat – EC), Scientific Committee for Social Progress Index for Europe (DG-Regio – EC), Expert Group on “European Research Area” Survey (DG for Research and Innovation – EC) and Global Project Research Network on Measuring the Progress (Wikiprogress – OECD). She acted as a Keynote speaker/lecturer invited all over the world by: E.C. (Eurostat, European Institute for Gender Equality, Eurofound, European Environment Agency), ISQOLS, IPSI, OECD, ESTAT, ESAC, ESA, etc. She won several awards; she is a member of several international associations, editorial boards of scientific journals and committees of national and international conferences.
“Wellbeing and Sustainability in the post_covid Era”
The recent phenomena and events experienced by the majority of the population have highlighted how the fragility and unsustainability shown by many countries are closely related to the lack of attention to people’s well-being. Failure to put systemic well-being at the center of decisions has led to such a level of fragility as to lead countries to experience a real emergency. In other words, the sustainability of a country (even of a subject) is strongly linked with the level of systemic well-being. More precisely, it is a means to such well-being. Ultimately, sustainability represents a paradigm that allows us to observe, analyze, respect and govern the complexity of reality.